The Oakland Brand

Working in collaboration with the Oakland Community Council, Oakland Task Force, City of Pittsburgh Planning & Public Art and other key stakeholders, Wall-to-Wall Studios designed the award-winning branding for Oakland, the third largest commerce center in Pennsylvania. This brand will be made an integral part of whatever aesthetic is pursued during Phase 3 of Innovation Oakland.

Smart Streets Coming to Oakland

Streets are the predominant public spaces in urban areas. "Smart Streets" is a concept to enhance streetscapes and user experiences by providing access to information and using information to create these experiences, inform choices and enable efficiencies. Enhanced by data driven decision-making, a transformation is underway to reprioritize street space in cities, putting people first and considering green infrastructure and digital technology to activate and humanize the public realm.

Photo and content provided by Arup

An Introduction

Innovation Oakland is a community-wide infrastructure initiative of the Oakland Business Improvement District that seeks to prepare our neighborhood to compete in the 21st century digital age. Cities around the world have enlivened public spaces and generated economic activity via art and technology based projects such as Melbourne’s Federation Square, Chicago’s Millennium Park, Zaragoza’s Digital Mile and Bristol’s Legible City.

Rapid Bus Service Comes to Pittsburgh

There have been several studies and proposals for Light Rail Transit (LRT) and Bus Rapid Transportation (BRT) service between Downtown and Oakland. The Port Authority has proposed a variation of BRT called Rapid Bus Service (RBS) that would convert nine existing bus lines to Bus Rapid lines.

10 June 2011

We are so happy to announce that Arup is the head consulting firm for Innovation Oakland!  Leading the team are:

Trent Lethco, Project Leader
Trent is an associate prinicpal with Arup's transportation planning group.  With a strong background in...

14 October 2010
Innovation Oakland is moving ahead.  The momentum from the unveiling has helped promote our...
12 July 2010
The majority of Oakland’s transit routes run along Fifth Avenue’s two bi-directional...
30 June 2010
The logo and identity system designed by Wall-to-Wall Studios for the community of Oakland was...
10 May 2010
The City of Zaragoza is one of Spain’s oldest and most populous urban areas. It is scenically...